December 10th:
We have just been assigned to our new project which is about charity adverts and we have to do it in groups. we started our presentations and our research for our own charity adverts. the research that did was about different charities such as blue cross and cancer research this has helped strengthen my work by teaching me more about different types of charities.
my strengths this week were that i finished what i ha planned to finish which was the research for the powerpoint. i found out a lot about the different types of charities there was and saw adverts linking to them and who they help and their aim and techniques they use to get attention of different types of audiences. My weaknesses were my timing because i didn’t use my time well i could have finished it earlier if i had planned my time out a lot better.
December 15th:
We are starting to focus on our group advert which is about animals and is based on the charity Dogs Trust. We aim to video 1 dog in the alley way wondering looking for a loving home. We decided on this idea because it seemed most ideal to us all since we all like dogs and some of us have our own or even have adopted our own dogs. we have gotten different ideas from the averts we have watched and we have seen the different way charities use characters music and lighting to show that theres something going on and that you should feel sympathy for the character.
my strengths in this were the ideas for my group i tried to give as much ideas as i could and we managed to use some of my ideas for the advert itself my weakness was the planning for when we will meet i wasn’t gonna be in the country for some of the time too it would mean we have less time to film with me being in the country.
December 20th;
We have done the planning for our adverts and are ready to start filming we have finished our research and our powerpoint for it we have ideas and aims of what we would like to see as our outcome of our work. i did my comparison which was an advert for blue cross and another advert for cancer research i analysed both adverts how they spoke to the target audience and used the lighting background music and sounds to make their target audience feel sympathy and then lead to them making a small donation for the charity itself.
my weakness was the timing again it took me longer than i planned it to do the comparison of my 2 charities because i couldn’t find a new advert to analyse so it took long than it should have taken. My strengths were the comparison and how i analysed the adverts and described them and the compared them both it was easy to see what the different types of lighting did to the people watching. e.g the dark low key lighting and sad music pulled the target audiences heart strings making them feel bad if they don’t donate money to cancer research.
December 30th:
We have done all our powerpoint work and the majority of the filming is done and discussed, even though it didn’t plan out the way we imagined but it still looked good and the footage we could work with. we had a chance to video a wide range of different dogs in different locations. we filmed our main character the dog chained to poll all sad and made sure the weather was all dark and gloomy and the music behind the advert was all sad and slow.
my strengths in finishing my powerpoint and the filming were the powerpoint i managed to finish it aswell as my pitch and i had it recorded and the filming i managed to help in the filming of the dog and ask a friend to then play the role of the owner and run happily with our main character the dog. we were successful with all the work planned for this week.
January 11th:
we have don all our work with this project we have finished the advert. The editing took a bit of time to perfect but it all turned out good enough. we have done our survey and our comparisons. w have submitted our work. we made the advert all down beat and sad to catch our target audiences attention. i finished my powerpoint and my surveys with questions on them and results of the questions and i have done my survey evaluation. i also did the script.
my weakness was the swot analysis i didn’t quite know what to write and how to start it and finish it my timing wasn’t as bad this week as it was the few weeks before which is good because it meant i had more work done. my powerpoint i did research about 4 different charities instead of 2 to make sure it was enough. my strength this week was the timing and the focus group feedback and evolution and the unit 7 presentation.